Action For Humanity

Action For Humanity

Action For Humanity

Logo & Brand Guidelines

Logo & Brand Guidelines

Logo & Brand Guidelines

Founded in 2011 by a group of doctors, Action for Humanity is a UK-based organization that provides aid and assistance to the most vulnerable people affected by natural and man-made disasters. I was approached to help them develop a logo, brand guidelines, and a website.

Founded in 2011 by a group of doctors, Action for Humanity is a UK-based organization that provides aid and assistance to the most vulnerable people affected by natural and man-made disasters. I was approached to help them develop a logo, brand guidelines, and a website.

Founded in 2011 by a group of doctors, Action for Humanity is a UK-based organization that provides aid and assistance to the most vulnerable people affected by natural and man-made disasters. I was approached to help them develop a logo, brand guidelines, and a website.

Two people watching over a demolished building. The person on the right wearing a vest with the logo of Action for Humanity on it
Two people watching over a demolished building. The person on the right wearing a vest with the logo of Action for Humanity on it
Two people watching over a demolished building. The person on the right wearing a vest with the logo of Action for Humanity on it

Action. For. Humanity. The typographic logo is a seemless composition of each word in the organization's name, stacked together to form a symbol that embodies the meaning of each word. The color combination and texture evoke a sense of urgency and grit that they carry in their humanitarian work.